Online marketing is everywhere these days. You quite literally can’t even check your emails without encountering at least one, if not more, applications of online marketing from businesses, all with a similar but individual and unique goal in mind.
Some, like all of us, just want their business to swell or take more bookings than normal in an effort to increase workflow and income.
Others want to raise awareness of their products by creating a great looking and sounding offer as a hook to showcase their various products and help them stick into customers minds, whereas some want to raise the profile of their company and their brand to be seen as leaders in their industry and make their company synonymous with the products or services that they offer.
Over the years an absolutely jaw dropping, eye wateringly expansive and time-consuming research into the behavior of consumers and customers has been being performed and the insights that the industry has gained has in a way fueled this rush towards online marketing.
After all, it’s by far the best and easiest way to get you product or your service in form of interested customers. So, let’s take a look at some of the best ways you can apply this new school of marketing to your business model.
Google Ads
Google Ads is something that while you may possibly have not heard of, you have almost certainly seen it with many people actively on the Google Search Engine; it’s pretty much inevitable that you would have seen the ads that are positioned at the top of your result, with a small green symbol that says “AD” next to them.
That is a Google placement and it is actually triggered by a targeted keyword or phrase that is relevant to your products or services. It works as a CPC system or Cost Per Click, this means that it will cost a set predetermined amount dependent on the popularity of the keyword itself.
They can be set up in a number of different ways to really ensure that you arte getting through to not only people who are actually interested in what you have to offer but also to make sure that you are able to service them whether that is determined by location, age or any other defining feature about them.
Which would make them more likely to lead to what is known as a conversion (the point where your marketing efforts “convert” into a real-world enquiry) which is ultimately why you are using the internet to market your business in the first place.
SEO
SEO stands for “Search Engine Optimization” and this used to be the former bread and butter of digital marketing and has recently fallen on hard times after Google as a search engine cracked down on people (and companies) abusing the system in order for them to get them and their clients rank higher using underhanded tactics.
Never the less having your “organic” ranking s as high as they can be without having to pay for every click on your ad for that luxury, can be a massive boon for businesses, especially that bracket of people who for some reason or another do not like to click on advertisements.
It’s important to remember that SEO can be quite labor intensive works with most companies having to employ content writers to make sure that they have blogs to publish against your website, as your Google rank is determined primarily by the content of your site and by extension the relevancy to the search itself, and also by how much authority is being given in the form of hyperlinked blogs and articles from other sites which acts almost as a job reference for Google, to say that the information provided by your site, is trusted by this site, and so on.
So, you shouldn’t pay less than 500 dollars a month for this work and expect any major results. It is definitely worth paying that extra bit of money to have a decent and reputable SEO Consultant take a look at all the different factors that determine your pages rankings and come back to you with a well formulated and thought through plan of action to help get you up there in terms of rankings.
Social Media Marketing
Popular social media marketing can help maximize your online presence and attract more eyeballs, page views and click-throughs to improve the number of overall conversions and sales.
- Organically expand your network and increase brand awareness by directly reaching out to your clients, customers, followers and fans.
- Offer up-to-date information regarding your products, services, promotions and any other marketing campaigns currently on the go.
- Engage in discussion with your clients and prospective customers to improve your brand’s reputation and reach a larger number of your target audience.
With an effective social media marketing strategy in place, your company can offer a more personalized service; one that will encourage future enquiries and sales.
Planning & Strategy
Research, plan and develop a social media strategy that complements your online presence and attracts more traffic
Follow Up-to-Date Trends
Utilize trending topics, hot keywords and relevant information to maximize reach within social media networks
Mobile Apps
Ensure your social media optimization (SMO) is user-friendly on both desktop and mobile platforms
SMO Analytics
Receive analytic reports to consistently develop and improve your social media strategies based on hard data.
In order to provide you with in-depth social media marketing analytics, we analyze over 60 aspects of Search Engine Optimisation (SEO) to gather a comprehensive image of how well your website, and your social media strategies are performing. Consistent analysis of this data must be carried out in order to adjust your campaign to maximize results.
Thanks for reading this article, now get out there and get converting today!
